The Cult Of Domesticity By Charlotte Perkins Gilman And...

â€Å"The Cult of Domesticity† was alive and well in the United States during the nineteenth century. Men were the leaders and breadwinners, while women were the homemakers and domesticates. Since women were considered physically weaker yet morally superior to men, they were best suited to the domestic sphere (Hughes). It is against this backdrop that Charlotte Perkins Gilman and Kate Chopin write â€Å"The Yellow Wall-Paper† (1892) and â€Å"The Story of an Hour† (1894), respectively. Each story is an allegory that spotlights female oppression by patriarchal authority and the struggles of women to attain liberty from this oppression. Although these short stories share the same themes, they are told from different points of view. â€Å"The Yellow Wall-Paper† is a narrative told from the first person point of view. â€Å"The Story of an Hour† is a short story told from a third person point of view. Both authors use space to depict the plight of a repressed wife’s conflict between self desires for freedom and society’s matronly expectations. Gilman and Chopin also use strong symbolism and irony to emphasize the social factors of the period that prevent the satisfaction of such desires for liberty by women. Gilman and Chopin use a home setting to symbolize the woman’s place in society. â€Å"The Story of an Hour† takes place in Mrs. Louise Mallard’s home; â€Å"The Yellow Wall-Paper† occurs in a mansion that the protagonist’s husband has leased for the summer for his wife’s recuperation from

Squarespace An Advertising Company Essay examples

Most people find advertisements annoying, and Squarespace tries to correct that. If an ad is found annoying then one can use their site to create a webpage of his or her own. Those who find squarespace’s services exemplary, can continue on to reference squarespaces services. Squarespace is a company that promises to create advertising free webpages. Squarespace claims advertisements are unwanted and outright annoying yet this company’s advertisements can be found on websites such as Hulu, YouTube, and Amazon. While the idea behind the ad is good the company may be bad news. They promote the same thing they portray as being bad. While they talk down on advertisements they themselves produce advertisements. Squarespace is promoting†¦show more content†¦A better web experience starts with your website.† They continue on by having people portray to real ads. They use examples such as a type of meme with funny words on it. They continue on to have a muscular m an pointing at his stomach with the word go on it while saying click here. They use some of the most common advertisement pop ups such as â€Å" you have won you are the 1,000,000th viewer, you may have a virus click here to scan, like this on Facebook, and save on a certain product now. They also used the less popular such as save on your insurance, and people who brought this also brought this. During the commercial while the people who are portraying to be ads they are using a dominate voice. The ads are also all talking together for a cluttered sound. Then at the end all the noise goes away and a calm voice says â€Å"We can’t change what the web has become, but we can change what it will be. A better web starts with your website.† It is generalizing and appealing to the annoyance in advertisements. By using these methods the commercial is affecting the audience in a big way. The affects the commercial leaves on the audience is why deal with these loud obnoxious advertisements when the answer is a click away. However this is not the case with Squarespace. The first point is that they use advertisements to promote themselves. How can a company who uses advertisements not like advertisements. Upon more research the company’s Facebook page can beShow MoreRelatedCommercial Essay825 Words   |  4 Pagesstores and hand out our ice cream. This advertisement will show our companys sense of fun, the store’s social area and promote an active, healthy lifestyle. A QR code will be placed in our advertisements which will provide information about the company and future promotions. The cost to display the ad on MBC is $11,905 for one thirty-second advertisement (Austin et al.). These advertisements will be displayed during the highest viewership programs. Those shows are Ruler: Master of the Mask and Rebel:Read MoreE Commerce : Buying And Selling Of Products1148 Words   |  5 Pagesexpand both in the U.S. and in developing markets around the world. Categories of e-commerce:- As with traditional commerce, there are four principal categories of e-commerce: B2B, B2C, C2B and C2C. B2B (Business to Business) — This involves companies doing business with each other. One example is manufacturers selling to distributors and wholesalers selling to retailers. B2C (Business to Consumer) — B2C consists of businesses selling to the general public through shopping cart software, without

Case Study Coffee Construction Australia †MyAssignmenthelp.com

Question: Discuss about the Case Study Coffee Construction Australia. Answer: Introduction The Information Technology Management is the procedure where all the resources associated to Information Technology are handled as per Companys requirements and priorities (Schwalbe 2015). The Information Technology Management is this report is discussed to investigate best practice Information Systems for Coffee Construction Australia. Coffee Construction Australia is an old-style family owned business which deals with construction projects. The purpose of this report is to examine the best practices of Information System that could be used by the Company to support different areas of business and managing projects. The report investigates various Information Systems useful for Coffee Construction Australia to provide best practices for the Companys growth. The report focuses on the various aspects of Information System to implement in Coffee Construction Australia. The functional areas, sale, marketing, human resource, finance and accounting and quality management, of Coffee Constr uction Australia are evaluated in this report (Cassidy 2016). The various aspects include best practices of Information System, the business areas supported by Information System and how Information System could be used to manage projects. The structure of this report is business value proposition for best practice Information Systems, functional areas supported by Information System and how project manager manages project through Information System. The business value proposition is described in this report to get an overview of what Information System will provide to Coffee Construction Australia Company. The reason of choosing Information System for the Company is also provided to understand what benefits it will provide to the Company. Information System used by competitors/similar Companies The information systems used by the competitors for their business management are various and they are adopted by the Companies. The Companies are using decision support system, transaction processing system, enterprise resource planning, business modeling system, project management information system and supply chain management system. These information systems are used for driving the business functions in an organization. The companies, in todays scenario, are focusing on growing their business globally and being globally competitive in the market. The study also shows that organizations other than construction organizations have also adopted Information Systems for their business growth (Cassidy 2016). The organizations are adopting Information Systems as per their requirement and needs. The example of this is given as follows. Transaction processing systems serve at the operational level of the organizations such as payment systems, to provide regular transaction updates to the organization management. Management Information Systems serve as an assistant to transactions processing activities in organizations such as management reporting system. Decision Support System serves at managerial level in organizations such as group decision support systems. The information system such as supply chain management is widely used in manufacturing companies. The supply chain management system provides management tasks throughout business process life cycle (Abu Al-Rejal et al. 2017). The supply chain management provides information on product availability and information regarding customer services. The other organization such as telecommunication companies in Yemen has adopted management information systems to enhance their overall business performances (Al-Mamary, Shamsuddin and Abdul Hamid 2014). The management information system helps to compile, process and store various information. The major competitor of Coffee Construction Australia, ABC Construction Company, is using Information System as a main element for growing their business (Garrigos et al. 2018). The primary Information System used by ABC Construction is Enterprise Resource Planning system. The above scenarios show the adoption of Information Systems in different organizatio ns. Business value proposition The business value propositions for Information Systems are given in the following paragraph to identify why Coffee Construction Australia should adopt Information Systems. The Information Systems in todays scenario gives major benefits to organizations and it helps in growing business functions and operations (Stair and Reynolds 2017). The major benefits provided by different Information Systems are better communication, operations management, decision making, record keeping, risk of errors are reduced and high productivity. The Information System facilitates coordination among the team members in an organization for managing projects. The Information System helps to integrate applications to fit with overall goals and objectives of an organization (Eason 2014). The Information Systems provides a major factor that is innovation. This factor helps to extract ideas and values from Information Systems which in turn helps the organization to grow economically. The Information System also provides competitive advantages to an organization such as maximizing customer service and providing satisfaction. The improvement in market share can also be achieved due to Information System. The above benefits shows the importance of Information System in an organization whether construction company or any other company. The investment in Information System will result in improved business practices and productivity. The adoption of Information Systems should be looked from business value perspective to achieve the goals and objective of an organization (Marnewick 2016). However, the adoption of Information System poses some challenges which need to be looked upon for better implementation of Information System. The major factor in adopting Information System is Information Technology infrastructure, cost of maintenance and appropriate knowledge of Information System. The further sections discuss on what Information Systems will be adopted by Coffee Construction Australia. The recommendations for adopting Information Systems are also included in the report. Supporting Business Functional Areas This section focuses on the different functional areas of business and reason of using Information System in the organization. The functional areas for business in this section are chosen as per business success requirements. The standard functional areas are sales department, marketing department, human resource department, finance and accounting department and quality management department. The sales department in a business is necessary in an organization. The sales department is responsible for dealing with clients and generating orders. The sales department generates order through various techniques (Al-Mamary, Shamsuddin and Abdul Hamid 2014). These techniques are telephonic sales, advertisement, door-to-door sales, and direct sales by representatives. The sales department does not only generate orders through new customers but also from existing orders. The sales department takes orders from clients and communicates the order details to the organization for further processing. The marketing department is responsible for identifying and meeting clients requirements. The marketing department is considered important to identify clients present and future need to increase organizations revenue. The mar keting department in an organization uses marketing mix to achieve their goal and objectives. The marketing mix includes product, price, promotion and place. The product defines the product needed by the target customers at appropriate price with suitable promotion strategies and place where promotion will highly achieve. The human resources department is responsible for dealing with organizations staff and recruitment of new employees. The human resources department deals with their staff on daily basis and trains their staff to achieve the required goals and objectives of the organization. The human resources department also deals with recruitment of new employees to fill the vacant position by the suitable person. The training and development of new and existing staff is done by the human resources department (Zarkovic, Cetkovic and Knezevic 2015). The finance and accounting department is responsible for communicating information across all departments in an organization to ensure the successful operation of business. The finance department requires making decision quick and fast based on the information from sales, marketing and production department. The annual revenue growth and market position is taken care by finance and accounting department. The quality management department is responsible f or ensuring the excellence of services, products and internal processes in an organization. This helps to achieve high success among the customers. The quality management department uses information to identify issues, faults and weaknesses in the overall process, services and products of the organization. The department is also responsible to provide solutions for improvements in these areas. Reason of using Information Systems The reasons for using Information Systems for the above described functional areas of an organization are described in the following paragraph. The Information System plays an important role in business operations. The above described functional areas and other sub-functional areas of a business require Information System to enhance the overall business operations. The marketing and sales department requires huge investments to market the products and services. This department needs Information System to get details information of new market trends, product details, improving sales, publishing products and others. The human resources department requires details of all staff and training of new staff (Bryman and Bell 2015). This department needs Information System to store details of staff and their training and development. The finance department requires details of overall business economy and revenue. This department needs Information System to calculate salary of staff, expenses of the organization, overdue payment and other costs. The quality management department requires extensive assessment and testing of products and services. This department needs Information System to assess and quality checks the services, products and internal process quickly. Therefore, these areas along with other functional areas in an organization require Information System to achieve successful business growth. The different types of Information Systems for different functional areas are discussed in the next section. This section helps to understand how project manager will manage projects using various Information Systems. The more valuable Information System is also discussed to be necessary used by the project manager. Using Various Information System to help manage projects The various Information Systems useful in todays scenario are given in the following paragraph. The Enterprise Resources Planning system is the Information System that will help the organization in improving all the functional areas discussed in the prior section. The Enterprise Resources Planning system supports the above discussed functional areas that are sales, marketing, human resources, finance and accounting and quality management (Seethamraju 2015). These areas are grouped together as Enterprise Resources Planning modules. Finance and accounting: This module includes fixed asset, payables which includes vouchering, general ledger, matching and then payment, cash applications and collections having receivables capability and cash management. Human Resources: This module includes recruitment, training, payroll, benefits, retirement, separation and diversity management in workplace. Sales and Marketing: This module includes storage of presales activities, details of clients visit, expenses, invoicing, shipping, forecasting and analysis of competitors. Quality Management: This module includes procurement and subcontract procedures for products and services, storage of materials with daily quality checks, quality checks of production, quality inspection and assessing project tasks. The above Information System provides wide range of functions to an organization. However, for the complete management and success of an organization especially Coffee Construction Australia, additional Information Systems are required. The other Information Systems are required for Operations Management Department (Pearlson, Saunders and Galletta 2016). The Information Systems for Operation Management areas in an organization are discussed as follows. The supply chain management system provides benefits to organizations with minimized cost effects, maximized efficiency rate, increased output and increased profit in business. The other benefits are boost in organizational work environment, minimize the delay in processes and improved supply chain network for the organization. The supply chain management is stores details of raw materials, movements of goods, goods consumption and inventory processes. The computer-aided design (CAD) provides benefits to organizations such as minimized error percentage, decreased effort, time saving, improved accuracy and sharing is easy. Computer-aided design system is used for designing and drafting in organizations to increase the productivity and quality. The decision support system provides valuable decision making process to the organizations. This system stores the overall information of the organization and the upper management is then responsible to analyze the essential information to take appropriate decisions for the organization (Mahadevan 2015). The project management information system provides up-to-date details of information on project work. This information is then used to make appropriate decisions for the organization. The project management information system improves the management and provides a competitive advantage in the market. The budget and schedule is tracked, documents are managed and better information is provided to improve the decision making. Therefore, suitable Information Systems to align with the business functional areas of Coffee Construction Australia are Enterprise Resources Planning system and Computer-aided design system. It is appropriate for all business functional areas. Hence, Enterprise Resources Planning should be aligned to solve problems related to all the functional areas of business. Valuable Information System Coffee Construction Australia should use the above Information Systems for the complete management of their businesses. The Enterprise Resources Planning will be used by the Project Manager as follows. The project manager will use ERP to monitor and manage the cost, resources for the project and deployment of the project (Galliers and Leidner 2014). The ERP is used for understanding client requirements and deigning responsibilities to each module to achieve success in business. The third use is to manage end-to-end coordination and completion of business projects. The fourth is providing training and support to the staff. The project manager uses ERP to predict and manage risks and timely reporting of the project status. The Company has existing technologies, Microsoft Project, Microsoft Office suite, Office Automation System and Gmail, to facilitate their business functions. These existing technologies along with new technologies will help Coffee Construction Australia. Conclusion Therefore, from above conclusion it can be concluded that Information System are necessary for Coffee Construction Australia Company. The Information System introduction in Coffee Construction Australia Company will improve its overall business. The various Information Systems are Enterprise Planning Resource, decision support system, project management information system, computer-aided design and supply chain management system are discussed in this report. The Coffee Construction Australia Company has problems regarding managing the large volumes of data. Hence, Information Systems will help them to improve their business operations. The report also suggests recommendations for the proper adoption and maintenance of Information Systems in Coffee Construction Australia Company. The Information System will reduce human effort and provide quick and easy solutions in each department of Coffee Construction Australia Company. Recommendations The recommendations for using best practice Information Systems for functional areas of Coffee Construction Australia are discussed as follows. Identifying the areas of business- The identification and knowledge of business areas are necessary to evaluate the necessary requirements of Information Systems in various areas. Knowing various numbers of vendors- The organization should evaluate number of vendors providing Information Systems. This will help to manage costs and other aspects of business. Training and Development of employees- The training and development of employees is necessary to make them well versed with the existing and new technologies. The employees should be prepared to use new Information Systems. Getting the required Information System- The required Information System should only be adopted in the organization to manage the unnecessary requirements. The areas which require Information System should only be analyzed to implement new Information System. Being prepared for the changes- The organization should be prepared for the changes that new Information Systems poses. The requirements are flexible and hence, Information System should be adaptable to changes. The requirements change as business grows in future. References Abu Al-Rejal, H.M., Abu Doleh, J.D., Salhieh, L.M., Udin, Z.M. and Mohtar, S., 2017. Barriers of Supply Chain Management Practices in Manufacturing Companies in Republic of Yemen: Pre-War Perspective.International Journal of Supply Chain Management,6(3), pp.246-251. Al-Mamary, Y.H., Shamsuddin, A. and Abdul Hamid, N.A., 2014. Key factors enhancing acceptance of management information systems in Yemeni companies.Journal of Business and Management Research,5, pp.108-111. Al-Mamary, Y.H., Shamsuddin, A. and Abdul Hamid, N.A., 2014. The Role of Different Types of Information Systems in Business Organizations: A Review.International Journal of Research (IJR),1(7). Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Cassidy, A., 2016.A practical guide to information systems strategic planning. CRC press. Eason, K.D., 2014.Information technology and organisational change. CRC Press. Galliers, R.D. and Leidner, D.E. eds., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Garrigos, A.G., Brebbia, C.A., Mahdjoubi, L. and Laing, R. eds., 2018.Building Information Systems in the Construction Industry. WIT Press. Mahadevan, B., 2015.Operations management: Theory and practice. Pearson Education India. Marnewick, C., 2016. Benefits of information system projects: The tale of two countries.International Journal of Project Management,34(4), pp.748-760. Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016.Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Seethamraju, R., 2015. Adoption of software as a service (SaaS) enterprise resource planning (ERP) systems in small and medium sized enterprises (SMEs).Information systems frontiers,17(3), pp.475-492. Stair, R. and Reynolds, G., 2017.Fundamentals of information systems. Cengage Learning. Zarkovic, M., Cetkovic, J. and Knezevic, M., 2015. Organization of enterprises in function of a successful business.Stroitel'stvo Unikal'nyh Zdanij i Sooruzenij, (1), p.91.

Value Creation and Sustainable Competitive Advantage

Question: Discuss about the Value Creation and Sustainable Competitive Advantage. Answer: Introduction: Technological advancement and increasing popularity of the internet have created major difficulties for the organizations for gaining competitive advantage in the market. Innovation might be the answer for getting a sustainable competitive advantage. A competitive advantage for a company enhances the performance and is often related to the resources a company has and how they will be managed (Volberda et al. 2011). In this report, I will discuss the value creation and sustainable competitive advantage. For that reason, relevant theories will be included and discussed so that it can able to provide in-depth information about the sustainable growth perspectives. The report will highlight the prime resources that will be required for securing sustainable competitive advantage for an organization. It will also provide an idea about the process through which organizations can add value to the competitive advantage perspectives. Definition of key concept In this section, various models including firm resources, competitive advantage and sustainable competitive advantage are defined to make sure that there is no confusion about the concepts used in this report. Firm resources Firms resources include all assets, capabilities, firm attributes, organization processes, information, knowledge, etc. All these are controlled by the firm and it enable them to improve its efficiency and effectiveness by implementing strategies. (Barney, 1991) Competitive advantage and sustainable competitive advantage Firms implement value creation strategy for achieving competitive advantage in the market. Many studies have highlighted the fact that the competitors cannot copy value creation strategy, as it heavily depends on the internal and external resources (Barney, 1991). A firm must know how to manage its resources in the best way possible to create value for the consumers. A firm can achieve strategic competitiveness when their unique core competencies are efficient at taking advantage of opportunities of the external environment to create value for customers. If the resources are effectively a firm can innovate to get a competitive advantage. Employees of the organizations play a crucial role for optimal use of the organizational resources. If a firm attaches a high value to its employees, it will make room for them to develop their own ideas. Talent is the key to innovation, creativity and economic growth. It is very hard for competitors to duplicate value-creating strategy of an organization, if that particular organization can have employees who can manage resources well. These kind of employees are critical for the performance of a firm. The competitive advantages can be duplicated at any time. The three factors of the sustainability of competitive advantage function are as follows: The rate of the core competence becomes obsolete because of environmental changes. The availability of core competence for substitutes. The core competence has specific limitability. Its challenging for firms to effectively manage current core competence while trying to develop new ones at the same time. When a firms competitive advantage gets contributed by a continuous stream of capabilities they achieve strategic competitiveness and they will stay ahead of its competitors. (Volberda et al. 2011). Resources of a firm Understanding sustainable competitive advantage requires a lot of research in strategic management. In this report we assume that strategic resources are heterogeneously is stable and distributed across firms. The link between a firms resources and sustainable competitive advantage will be examined. The potential of a firms resources will be discussed with the four empirical indicators to generate sustainable competitive advantage; Value, Rareness, Imitability and Sustainability. By analyzing the potential of the resources a firm have the VRIN model will be applied to see how sustainable competitive advantage are being generated. (Jay Barney, 1991) Not every firm holds resources that have sustainable competitive advantage potential. For the firm resources to have this potential, as said, it must have four indicators. Valuable Resources If organizations can utilize valuable resources effectively, it will achieve competitive advantage or sustainable competitive advantage. Resources are valuable when, as suggested in the definition of key concepts, they improve its efficiency and effectiveness by implementing strategies. Sources of competitive advantage can have other attributes then Value, Rareness, inimitability, non-substitutability (Jay Barney, 1991). The tradition Strength-weakness-opportunities-threats model suggest that firms improve only when their strategies exploit opportunities or neutralize threats Pickton, Wright (1998). For the attributes to become resources they have to exploit opportunities or neutralize threats in the environment of the firm for the resources to be considered a possible source of sustainable competitive advantage it must be valuable. The environmental models of competitive advantage and the resource-based model has points of important complementarity and can help isolate the firm attr ibutes that exploit opportunities or neutralize threats. That they a firm can specify which attributes are considered resources (Jay Barney, 1991). The resource-based model can specify how these resource can generate resource-based model sustainable competitive advantage Barney, J.andClark, D. (2007). Rare resources If multiple competitors or potentially competing firms possess a resource, the resource will no longer be a source of competitive advantage or sustainable competitive advantage for the organizations. When a firm is implementing a value-creating strategy that is not being implemented by any competitors it enjoys a competitive advantage. A firm cant have a competitive advantage if multiple competitors possesses the same resource and have the capability to exploit that resource the same way. Firms can have their resources classified in two categories; Tangible- and Intangible resources. The physical items that a firm possesses are tangible resources and the intangible resources are the registered designs, reputation patents, copyright, contracts, trademarks trade secrets, and networks as well as know-how (Doyeon Won, Packianathan Chelladurai, 2016). If a firm is in the possession of relevant capabilities that differentiate them they obtain sustainable competitive advantage. These capabilities are an intangible resource. As stated, the employees are critical and a form of an intangible resource. The know-how of the employees contributes to the firms success (Richard Hall, 1992). Imperfectly Imitable Resources Rare and valuable resources may be a source of competitive advantage and firms with those kinds of resources are most likely to be strategic innovators. Other firms that lack to obtain the rare and valuable resources wont be able to conceive or implement any of the strategies because they dont have the relevant firm resources to do so. This kind of a competitive advantage is another way of the first-mover advantages and firms with the relevant resources will have that advantages. For a firm to obtain sustainable competitive advantage by the rare and valuable resources other firms may not have the possibility of obtaining them. These kind of resources are called imperfectly imitable. The imperfectly imitable can only be imperfectly imitable one or a combination of three reasons. Obtaining a resource is dependenting of a unique historical condition Causally ambiguous; the link between a firms sustainable competitive advantage is its possessed resources Socially complex: the competitive advantage that is generated by the firms resources. (Jay Barney, 1991) Unique historical condition A unique history of a firm can be a very important resource. A culture that emerged early in the history of the firm may obtain an imperfectly imitable advantage (Volberda et al. (2011). The culture of a firm is an intangible resource (Satterfield;Gregory;Klain;Roberts;Chan, Kai M, 2013). If a firm obtains this kind of resource may have a competitive advantage over other firms. (Jay Barney, 1991). Causally ambiguous Firms can have a difficult time trying to imitate resources. The most argued reason for the trouble firms are going true trying to imitate those resources is that firms have isolating mechanisms that is protecting their resources from being imitated by its competitors. (Ambrosini. 2003, P.6). Causal ambiguity is one of the mechanisms (Lippman and Rumelt, 1982 P. 433). The factors those are responsible for the performance differentials will resist precise identification (Lippman and Rumelt, 1982 P. 418). Competitors dont know the reasons why the rival firms are so effective when causal ambiguity limits imitation (Ambrosini. 2003, P.6). Imitating firms have a lot of trouble attempting to duplicate firms with a sustainable competitive advantage due poor understanding of the successful firms resources. This is the reason Barney implies that a firm should ignore the link between its resources and their competitive advantage because if the successful firm can understand this link, then its competitors will too. Competing firms can reproduce the resources by purchase them and acquirer the same advantage (Barney, 1991 P.109). Immobility can be explained by how unique it is Lippman and Rumelt (1982, p. 420) states that uncertaintya and uniqueness are independent. A unique resource can be duplicated in the absence of uncertainty, and thereby its uniqueness is destroyed. Socially complex It constrains the ability for other firms to imitate these resources when complex social phenomena contribute to the firms competitive advantage. Examples on socially complex resources include the interpersonal relations, friendship, trust among managers, culture, reputation and customers. Little or no causal ambiguity surrounding the link between its resources and their competitive advantage due to these socially complex resources can be specified how they make the firm more valuable. However, the socially complex resources improve the efficiency and effectiveness of the firm. The socially complex resources are imperfectly imitable (Barney, 1991 P.110). It is difficult to how to the socially complex is created and why they are valuable due to the intangible resources (Viedma, Jose; Cabrita, Maria, 2012 P.67-68) Tangible resources can be exploited by other firms by being purchase or possessed (Barney, 1991 P.110-111). Substitutability Non-substitutable capabilities are the last requirement to be a source of sustainable competitive advantage. The value of capabilities becomes more valuable when they are difficult to substitute (Barney, 1991 P.111). The competitors will face a great challenge imitating a firms value-creating strategies when the capabilities are invisible. Causal ambiguity will be difficult to obtain due to the firm now knowing how to improve processes that are not easily codified (Volberda et al. (2011). Generic Strategy Porter (1985) argues that there are two basic types of competitive advantage: low cost and differentiation[1] (Porter, 1985, P.11). The generic strategy[2] is a choice a firm can follow. The relative position of a firm within its industry is chosen by its competitive advantage and competitive scope. Each of the generic strategies are different and involves four different routes to competitive advantage. There are different risk each four strategies and firms has to make sure they dont get stuck in the middle. Value disciplines Another framework for achieving competitive advantage is Treacy and Wiersemas (1995) value disciplines. The framework has highlighted three disciplines are Product leadership, operational excellence, and customer intimacy (Treacy and Wiersemas 1995, Chapter 3). Conclusion From the report, it can be assessed that achieving sustainable growth is not an easy in this competitive market. Therefore, organizations need to implement various strategies for creating maximum impact to its desired market. In this report, several factors have been highlighted that can have major impact on the business development perspectives of the organization. The report has included several models and theories for add value to the study. For instance, the report has highlighted that the significance of core competencies of the organizations that can have major affect on gaining competitive advantage in the market. The report also has highlighted that environmental changes and social changes can have major impact on the competitive advantage perspectives of the organizations. The study has highlighted influence of peer groups, values and ethics of the society can influence the needs and wants of a particular customer. For that reason, the study has highlighted the significance of proper execution of the market research strategies for creating desired impact on the market. From the analysis, it can be assessed that any changes in the environmental and social factors can create major impact on the perception level of the customers that eventually will create major impact on the spending pattern. Therefore, it can be assessed that any changes in the spending pattern of the customers will create direct adverse impact on the sustainable competitive advantage perspectives of the organization. Thus, the study highlighted the fact that organizations need to be extremely careful at the time of implementing strategies for achieving sustainable competitive advantage in the market. Reference list Ambrosini, Veronique, Tacit and Ambiguous Resources as Sources of Competitive Advantage, 2003 Barney, J.andClark, D.(2007).Resource-based Theory: Creating and Sustaining Competitive Advantage,Oxford: Oxford University Press. Page 67 David W. Pickton, Sheila Wright (1998) What's swot in strategic analysis? Strategic Change, 03/1998, Volume 7, Nummer 2 Doyeon Won, Packianathan Chelladurai (2016) Competitive Advantage in Intercollegiate Athletics: Role of Intangible Resources Jay Barney: Firm resources and sustained competitive advantage, Journal of Management, vol. 17 (1991), no. 1, pp. 99120. Lippman, S. A. and R. P. Rumelt (1982) Uncertain imitability: an analysis of interfirm differences in efficiency under competition, The Bell Journal of Economics, vol. 13, no. 2, pp. 41838 Porter, Michael, Competitive Advantage creating and sustaining superior performance, 1985. Richard Hall (1992). Strategic Management Journal, Vol. 13, No. 2, pp. 135-144 Satterfield, Terre;Gregory, Robin;Klain, Sarah;Roberts, Mere;Chan, Kai M, Culture,intangiblesand metrics in environmental management, Journal of environmental management, Volume 117, 2013 Treacy, M., F. Wiersema, The Discipline of Market Leaders, 1995. Viedma Marti, Jose Maria;Do Rosario Cabrita, Maria, Entrepreneurial Excellence in the Knowledge Economy:Intellectual Capital Benchmarking Systems, 2012 Volberda et al. (2011). Strategic Management: Competitiveness and Globalization. Cengage Learning. Chapter 3